MARKETING COMMUNICATION AND ORGANISATIONAL PERFORMANCE IN FOOD AND BEVERAGES INDUSTRY A CASE STUDY OF UNILEVER NIGERIA PLC


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Abstract

The study examines the effect of marketing communication on organisational performance in Unilever Nigeria Plc. The main objective of the study is to investigate the relationship between marketing communication and customer purchase behaviour. The research design is the descriptive survey and data were gathered through a well-structured questionnaire. The simple random sampling technique was used to draw a sample of 480 respondents.480 copies of the questionnaire were administered while 450 copies were returned and analyzed using the correlation and simple regression statistical methods. The study reveals that there is significant weak positive relationship between brand advertisement and market share (R = 0.281, p

MARKETING COMMUNICATION AND ORGANISATIONAL PERFORMANCE IN FOOD AND BEVERAGES INDUSTRY A CASE STUDY OF UNILEVER NIGERIA PLC
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

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    Details

    Type Project
    Department Business Administration and Management
    Project ID BAM3946
    Fee ₦5,000 ($14)
    No of Pages 86 Pages
    Format Microsoft Word

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